Within the city of Brno and its hinterland there
is a long-term consensus on the priorities of the whole area. Planning and
management of the strategic and territorial development of the city is
understandable, based on clearly defined needs of the city and its inhabitants,
while at the same time allowing a flexible response to current development. The
city has a long-term development strategy, which it fulfils by means of partial
action plans and a metropolitan plan set up according to the load on the
territory. A functioning interconnection of strategic and spatial planning
makes it possible to systematically develop clearly defined strategic areas of
the city. Brno is perceived in the Czech
Republic and abroad as a great place to build a career, to live and to stay. A
city that attracts business, investment and creativity. A city perceived as the
centre of a knowledge region, where gifted people, creativity, science and
research prosper.
Clear strategic and spatial planning adds confidence to all partners and allows for the creation of a compact, balanced city. The clear strategy of the city and its high reputation leads to an increase in the influx of investors, artists and tourists within the city and region. The city attracts business, investment and creativity, bringing the city an increased interest in housing and accommodation, study and careers, and leads to further development of services and infrastructure. Thanks to flexible planning, Brno can flexibly respond to the growing attractiveness of the city (prevents price fluctuations such as in housing, enables to maintain affordable prices of services while being resistant to climate change, energy extremes, etc.)
Petr Kunc is an authorized engineer in civil
engineering. Owner of two design studios. At present, he is a vice-mayor in
Brno-Židenice, with tasks in the sphere of spatial planning, transport and
environment. Strategic brand management is guaranteed by Jana Janulíková, who profiles herself as a specialist in marketing of culture, art,
creative industries and destination. She deals mainly with management,
marketing communications, project management and human resources management. She
is an external marketing teacher at the HF JAMU in Brno. For nearly ten years
she worked at the National Theatre Brno. She is one of the founders of the
Travelling Opera Association. Since April 2015, she has been director of the
TIC Brno.
GOAL | INDICATOR | UNIT | ACTUAL VALUE | FUTURE VALUE | TERRITORIAL PROJECTION | |
---|---|---|---|---|---|---|
primary | Ensure consensus regarding long-term direction of the city and the metropolitan area (plan efficiently on the basis of a long-term strategy implemented by the city and its companies, and land-use planning documentation respected across the whole metropolitan area) | Sociological survey – agreement on the statement „Brno is developing harmoniously in the area of construction“ |
coefficient |
2.3 (2017) |
1 |
|
Approved Brno 2050 Strategy with an up-to-date action plan |
number |
0 |
1 |
|||
Approved valid metropolitan plan |
number |
0 |
1 |
|||
Sociological survey – agreement on the statement „People can find good agreement with each other in Brno„ |
coefficient |
2.28 (2017) |
1 |